At Social Activities in Indian Framework, Promotion & Communication module conveys to the stakeholders the Organisation’s activities aimed at rural transformation. Primarily, this will accrue the Organisation two benefits: Robust response to the initiatives from the potential beneficiaries and coming together of like-minded organisations; which could take the initiative to a higher plane.

The idea is to get significant response from Organisation and promote the Organisation’s philosophy and get support for its vision and mission. The exercise also communicates the Organisation’s existence among people and also improves people’s perception about its activities. The module’s communiqué primarily contains the Organisation’s values, ambitions, characteristics, etc.

The promotion and communication work at the Social Activities in Indian Framework is twofold — (i) external brand building activities with the focus being on a conscious effort to project the brand at all the right places, including active networking; and (ii) increase the awareness quotient in the adopted villages about the Organisation’s activities. The first is taken care of in the shape of brochures, posters, PPT and film, flyers on individual initiatives, annual report, Quarterly e-newsletter —Transformation Times – etc.

Awareness at the community level is sought to be enhanced through promotional material, posters and the monthly magazine that is distributed in all the adopted villages. The publicity van screens movies, plays the Organisation song, makes important announcements, distributes pamphlets, etc. while making its way through all the adopted villages. Social Activities in Indian Framework welcome boards at the entrance to villages also contribute to promotion in a significant manner.